There are few things in life that make me more excited than keyword research.
But one of those things is writing about keyword research!
And what’s even weirder is that I’ll probably do keyword research to find relevant keywords to include in this article about keyword research.
Yeah. Ponder that one for a few minutes.
Anyway, keywords are a big deal. Developers and copywriters spend tons of time loading up website content, meta tags and headings with keywords that are relevant to the site’s industry. Bloggers research keywords to use in their articles to increase their organic search engine results. Digital advertising managers run pay-per-click (PPC) campaigns that focus on keywords.
Why? Because every business in the world relies on keywords.